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1.
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Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Library (1)Call number: HF5415.123 .S54 2003.

2.
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Integrated Marketing Communications in Advertising and Promotion / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia ; United Kingdom : Thomson South-Western, c2007
Availability: Items available for loan: Library (1).

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