Includes bibliographical references (p. 259-262) and index.

Introduction And Overview. PRINCIPLES OF COMMUNICATION. 1. Noise: Overcoming The Obstacles. 2. Words: Using Language. 3. Pictures: Using Images. 4. Powers Of Persuasion: Changing Minds. 5. The Organisation Dimension. COMMUNICATION IN PRACTICE. 6. Information Capture: Forms And Questionnaires. 7. Business Letters And Direct Mail. 8. Reports, Memos And Briefings. 9. Making Presentations. 10. Meetings And Negotiation. 11. Adverts, News Releases And Displays. 12. Interviews And Listening Skills. 13. Future Communication. APPENDICES. Grammar And Punctuation Guide. The Personal Dimension: CV. Paper: The Underrated Communicator.

Incorporating real-life cases based on companies and charities such as BT, IKEA and Oxfam, this text discusses the elements of effective business communication. It includes practical exercises in each chapter with the aim of stimulating further consideration of the issues and their applications.