Dowling, Grahame R. <br/><br/>
The art and science of marketing :  marketing for marketing managers / 
 Art & science of marketing 
Grahame R. Dowling. 
 - Oxford :  Oxford University Press,  2004. 
 - xv, 441 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0199269610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D747 2004