TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Peterson,Roger S.
TI  - AMA handbook for managing business to business marketing communications
SN  - 0844235954 (alk. paper)
AV  - HF5415.1263 .D43 1997
PY  - 1997///
CY  - Chicago, Ill., Lincolnwood, Ill., USA
PB  - American Marketing Association, NTC Business Books
KW  - Industrial marketing
KW  - Management
N1  - Includes bibliographical references and index
N2  - With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process
ER  -