TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing
SN  - 9781526847232
AV  - HF5415 .J5  2020
PY  - 2020///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - -- Europe
KW  - -- Case studies
N1  - Includes bibliographical references and index
ER  -