Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber and Fiona Ellis-Chadwick 
 - 9th ed. 
 - London :  McGraw-Hill,  2020 
 - xxx, 831 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781526847232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing---- Europe---- Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5  2020