Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 7th ed. 
 - Boston :  Pearson ,  2016 
 - 496 p.: ll;  28 cm. 
<br/><br/><label>ISBN: </label>9781292093635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C55  2016