Patel, Thakor B. Brand management / Thakor B. Patel - New Delhi: Cyber Tec, 2015. - v,232 p.; 18 cm. Includes bibliography. ISBN: 9789350533901 Subjects--Topical Terms: Brand name products----Management.Brand names products.Product management. LC Class. No.: HD69.B7 / .P38 2015