TY  - BOOK
AU  - Pedersen,Esben Rahbek
TI  - Corporate social responsibility
SN  - 9780857022455 (paperback)
AV  - HD60 .C672 2015
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Social responsibility of business
N1  - Includes bibliographical references and index
N2  - "Why has CSR become part of the mainstream business and academic agenda in the 21st century? How can CSR be fully integrated in business strategy and day-to-day operations? Do companies become more vulnerable to criticism from stakeholders if they make public their commitment to CSR? These are just some of the questions and challenges explored in this exciting new textbook. Readers will gain comprehensive knowledge and understanding of the history of CSR, the key CSR drivers, the main theoretical CSR perspectives and the dominant CSR practices found in the business community, and, more crucially, they will learn how to implement CSR in practice"--
ER  -