TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
TI  - Consumer behavior
SN  - 9780273787136
AV  - HF5415.32 .S35 2015
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes index
ER  -