Schiffman, Leon G. <br/><br/>
Consumer behavior/ 
Leon G. Schiffman, Joseph Wisenblit 
 - 11th ed. 
 - Boston :  Pearson ,  2015. 
 - 492 p.:  ill.(col.) ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273787136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 2015