TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
SN  - 9780749467128
AV  - HF5415.13 .W48 2006
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - -- Management
N1  - Includes bibliographical references (p. [126]-129)
ER  -