Westwood, John,  1947- <br/><br/>
How to write a marketing plan / 
John Westwood. 
 - London:  Kogan Page,  2013. 
 - x, 172 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [126]-129). 
<br/><br/><label>ISBN: </label>9780749467128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing---- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W48 2006