David, Fred R. Strategic Management / Fred R. David - 7th ed. - Upper Saddle River, N.J.: Printice Hall; c1998 - xxxii, 525 p: ill.(some Col. maps) ; 26 cm ISBN: 0130807834 Subjects--Topical Terms: Strategic Planning Case StudyStrategic planning LC Class. No.: HD30.28 / .D385 1998