TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior : building marketing strategy
SN  - 9780070171008
AV  - HF5415.33 .U6 H38 2010 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
ER  -