Hawkins, Del I. <br/><br/>
Consumer behavior : building marketing strategy / 
Del I.Hawkins and David L. Mothersbaugh. 
 - Boston:  McGraw-Hill Irwin,  2010 
 - xxii, 778 p.:  ill;  28 cm. 
<br/><br/><label>ISBN: </label>9780070171008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.33 .U6 H38 2010