Luck, David J. <br/><br/>
Marketing research/  David J. Luck,and  Ronald S.Rubin. 

 - 7th ed. 
 - New Delhi:  Prentice-Hall ,  2007. 
 - 541 p. illus. 24 cm. 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415 .L78 2007