TY  - BOOK
AU  - Downs,Simon
TI  - The graphic communication handbook
T2  - Media practice
SN  - 9780415557375
AV  - NC1001 .D69 2011
PY  - 2011///
CY  - Abingdon, Oxon [England], New York, NY
PB  - Routledge
KW  - Commercial art
KW  - Vocational guidance
KW  - Graphic arts
N1  - Includes bibliographical references ( p. [358]-361) and index; Introduction -- A step towards-- -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage  --  Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion
ER  -