The graphic communication handbook /
Simon Downs.
- 1st ed.
- Abingdon, Oxon [England] ; New York, NY : Routledge, 2011.
- xiv, 368 p. : 25 cm.
- Media practice .
Includes bibliographical references ( p. [358]-361) and index.
Introduction -- A step towards-- -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.