Downs, Simon.

The graphic communication handbook / Simon Downs. - 1st ed. - Abingdon, Oxon [England] ; New York, NY : Routledge, 2011. - xiv, 368 p. : 25 cm. - Media practice .

Includes bibliographical references ( p. [358]-361) and index.

Introduction -- A step towards-- -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.

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Commercial art--Vocational guidance.
Graphic arts--Vocational guidance.

NC1001 / .D69 2011