TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts 
SN  - 9780137034987
AV  - HD30 .D38 2011
PY  - 2011///
CY  - Boston, Mass., London
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
N1  - Previous ed.: 2009; Includes bibliographical references and index
ER  -