TY  - BOOK
AU  - Westwood,John
TI  - The Marketing Plan: A Practitioner's Guide 
SN  - 0749407867 :
AV  - HF5415.13 .W48 1990
PY  - 1990///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [209]) and index
N2  - A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets
ER  -