TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Marketing Principles and Best Practices
SN  - 0324200447 (Student ed. package)
AV  - HF5415 .M297453 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Rev. ed. of: Marketing : best practices. 2nd ed. c2003; Includes bibliographical references and indexes
N2  - Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing
ER  -