Marketing Principles and Best Practices / 
K. Douglas Hoffman ... [et al.]. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2005. 
 - xlii, 598 p. :  col. ill. ;  29 cm. 
<br/><br/> Rev. ed. of: Marketing : best practices. 2nd ed. c2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. 
<br/><br/><label>ISBN: </label>0324200447 (Student ed. package) 0324221355 (Student ed. core) 0324225180 (Intl. stud. ed. package) 0324225199 (Int.. stud. ed. core) 
<br/><br/><label>LCCN: </label>2003-108966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 2005