TY  - BOOK
AU  - Haywood,Roger
TI  - Managing Your Reputation: : How to Plan and Run Communications Programmes that Win Friends and Build Success 
SN  - 0077077407
AV  - HD59 .H32 1994
PY  - 1994///
CY  - London
PB  - McGraw-Hill Book Co
KW  - Public relations
N1  - Basic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills
N2  - Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance
ER  -