Kerin, Roger A. <br/><br/>
Marketing :  The Core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2004. 
 - 1v.(various pagings):  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes bibliographical references (CN1-CN14) and index. 
<br/><br/><label>ISBN: </label>0072547030 (alk. paper) 007121478X (international ed. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2004