Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 15th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2016. 
 - 714p :  col. ill. ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing---- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K687 2016