Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 8th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 776 p. :  col. ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071180397 (book & CDROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973