Rodman, George R., 1948- Mass media in a changing world / George Rodman. - Fourth edition. - New York : McGraw-Hill, [2012] - xxvii, 498 pages : some colored illustrations ; 28 cm Includes bibliographical references (pages 449-457) and index. ISBN: 9780073512013 (pbk. : acidfree paper) 007351201X (pbk. : acid-free paper) LCCN: 2012-376425 Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .R596 2012