TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success series
SN  - 9780749461713
AV  - HF5415.13 .W48 2011
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Management
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010022256-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010022256-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010022256-t.html
ER  -