Westwood, John,  1947- <br/><br/>
How to write a marketing plan / 
John Westwood. 
 - Rev. 3rd ed. 
 - London ;  Philadelphia :  Kogan Page,  2011. 
 - vi, 131 p. :  ill. ;  22 cm. 
 - Creating success series .
 - Creating success. .
<br/><br/><label>ISBN: </label>9780749461713 0749461713 9780749461508 0749461500 9780749461515 0749461519 
<br/><br/><label>LCCN: </label>2010-022256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W48 2011