Marketing research : an international approach /
Marcus J. Schmidt, Svend Hollensen.
- Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
- xiv, 613 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273646354 (alk. paper) 9780273646358
Marketing research ----Methodology. Export marketing ----Research ----Methodology.