Cateora, Philip R. <br/><br/>
International Marketing/ 
Philip R. Cateora, John L. Graham 
 - 12th ed 
 - New Delhi:  Tata McGraw-Hill،  2006 
 - 697 p:  ill؛  27 cm 
<br/><br/><label>ISBN: </label>0070598797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .C387 2006