Zikmund, William G <br/><br/>
Marketing/ 
William G. Zikmund, Michael d'Amico 
 - 5th ed 
 - Minneapolis/St. Paul :  West Pub. Co،  1996 
 - 674 p:  ill؛  25cm 
<br/><br/><label>ISBN: </label>0314092153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z559 1996