Wilmshurst, John <br/><br/>
The Fundamentals And Practice Of Marketing/ 
John Wilmshurst 
 - 3rd ed 
 - New Delhi:  Viva Book Private Limited،  1999 
 - 324 p:  ill؛  24cm 
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .W555 1999