TY  - BOOK
AU  - Mohan,Manendra
TI  - Advertising Management: Concepts and Cases
SN  - 0074517805
AV  - HF5827.M63 M646 2002
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill،
KW  - Advertising Management
N1  - Includes index
ER  -