Mohan, Manendra <br/><br/>
Advertising Management:  Concepts and Cases/ 
Manendra Mohan 
 - New Delhi:  Tata McGraw-Hill،  2002 
 - 418p:  ؛  24cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>LC Class. No.: </label>HF5827.M63  / M646 2002