TY  - BOOK
AU  - Hofstede,Geert H.
TI  - Cultures and Organizations: Software of the Mind 
SN  - 1861975430
AV  - HM258 .H574 1991
U1  - 306 20
PY  - 1991///
CY  - London, UK
PB  - Profile Books
KW  - Intercultural communication
KW  - Organization
KW  - Research
KW  - International cooperation
KW  - National characteristics
KW  - Ethnopsychology
N1  - Includes bibliographical references (p. 264-269) and indexes
N2  - Inter cultural cooperation and its importance for survival. People of other countries, of another generation, social class, job or organization, often think and act in ways that puzzle us. To these people, of course, we are the ones who behave in a surprising manner. What separates them from us is the culture in which we grew up. 'Culture' in this sense is not the same as 'civilization'; it encompasses much more. Deeply-rooted and, therefore, often unconscious values lead us to consider as normal what others think abnormal, as polite what to others is rude, and as rational what others find irrational. Organizational cultures are a different phenomenon; they do not follow the same dimensions, are more manageable, and in fact offer an opportunity to bridge national cultures. Following twenty-five years of research into multinational companies, Geert Hofstede and Bob Garrett reveal the circumstances in which organizational cultures can be managed effectively, and outline ways of learning intercultural communication which are essential more essential than ever
ER  -