TY  - BOOK
AU  - Heilbrunn,Jeffrey
ED  - American Marketing Association.
TI  - Marketing Encyclopedia: Issues and Trends Shaping the Future 
SN  - 0844235938
AV  - HF5415 .M2982 1995
U1  - 658/.003 20
PY  - 1995///
CY  - Chicago, Lincolnwood, Ill.
PB  - American Marketing Association, NTC Business Books
KW  - Marketing
KW  - Encyclopedias
N1  - At head of title: American Marketing Association; Includes bibliographical references and index
ER  -