TY  - BOOK
AU  - Hill,Elizabeth
AU  - O'Sullivan,Terry
TI  - Marketing
SN  - 0582262550
AV  - HF5415 .H5166 1996
U1  - 658.8 20
PY  - 1996///
CY  - New York
PB  - Longman
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction - what is marketing? The marketing environment; buyer behaviour; marketing research; target marketing; product; new product development; price; distribution; promotion 1 and 2; strategic marketing management; international marketing; wider applications of marketing. Appendix: answers to self-check questions
N2  - This work contains approximately 80per cent text, 15per cent test and assessment material and 5per cent further reading sources. It provides an introduction to the fundamentals of marketing, designed for foundation-level courses. As with other texts in the series, it contains interactive questions and self-assessment
ER  -