Stephenson, James,  1966- <br/><br/>
Entrepreneur magazine's ultimate small business marketing guide :  1500 great marketing tricks that will drive your business through the roof / 
James Stephenson with Courtney Thurman. 
 - 2nd ed. 
 - [Irvine, Calif.] :  Entrepreneur Press,  c2007. 
 - xx, 562 p. :  ill. ;  26 cm. 
<br/><br/> "Over 1500 marketing tips and tricks." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing tips in these areas: Research, planning and competition Employees Customer service Home office Advertising, direct marketing and telemarketing Public relations Networking and referral Prospecting Presentation Closing Creative selling Retailing Service provider Website and online Trade show and seminar 
<br/><br/> Countless Marketing Tips to Drive Your Business Through the Roof The second edition of this comprehensive guide introduces new marketing, advertising, sales, public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high- strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated, and new ones 'including blogs and new websites' have been added. Key features Includes more than 1,500 marketing tips New to this edition: 250 new inspirational ideas for small business owners 
<br/><br/><label>ISBN: </label>1599180375 (alk. paper) 9781599180373 (alk. paper) 
<br/><br/><label>LCCN: </label>2006-026897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.<br/>Small business--Management--Handbooks, manuals, etc.<br/>Success in business--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S764 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8