TY  - BOOK
AU  - Viale,J.David
TI  - New Product Introduction: A Systems, Technology, and Process Approach 
SN  - 1560524928 (pbk.)
AV  - HF5415.153 .V535 1998
PY  - 1998///
CY  - Menlo Park, CA
PB  - Crisp Pub.
N1  - Module 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking
N2  - Today many companies devote enormous effort to the introduction of their new products
ER  -