Viale, J. David. <br/><br/>
New Product Introduction :  A Systems, Technology, and Process Approach / 
J. David Viale. 
 - Menlo Park, CA :  Crisp Pub.,  1998. 
 - p.  cm. 
 - Crisp 50-minute series .
<br/><br/>Module 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking 
<br/><br/> Today many companies devote enormous effort to the introduction of their new products. 
<br/><br/><label>ISBN: </label>1560524928 (pbk.) 
<br/><br/><label>LCCN: </label>98-070115 
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .V535 1998