TY  - BOOK
AU  - Parmerlee,David
TI  - Selecting The Right Products and Services
SN  - 0844235776
AV  - HF5415.125 .P35 1992
U1  - 658.8/00285 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Product management
N1  - "American Marketing Association"--Cover
ER  -