TY  - BOOK
AU  - Stone,Bob
TI  - Successful Direct Marketing Methods
SN  - 0844235105
AV  - HF5415.126 .S757 1996
U1  - 658.8/4 20
PY  - 1994///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Direct marketing
N1  - Includes index
N2  - $a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media
ER  -