Stone, Bob,  1918-2007. <br/><br/>
Successful Direct Marketing Methods / 
Bob Stone. 
 - 5th ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1994. 
 - xvii, 654 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> $a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media. 
<br/><br/><label>ISBN: </label>0844235105 
<br/><br/><label>LCCN: </label>93-006716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S757 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/4