TY  - BOOK
AU  - Oster,Sharon M.
TI  - Modern Competitive Analysis
SN  - 019511941X (alk. paper)
AV  - HD41 .O85 1999
U1  - 338.6/048 21
PY  - 1999///
CY  - New York
PB  - Oxford University Press
KW  - Competition
KW  - Strategic planning
N1  - Includes bibliographical references (p. 375-409) and index
N2  - $a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets
ER  -