Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2004. 
 - xxvi, 790 p. :  col. ill. ;  27 cm +  1 CD ROM. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompying CD ROM. 
<br/><br/><label>ISBN: </label>0072536861 (alk. paper) 0071214690 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2004