TY  - BOOK
AU  - Abernathy,Penelope Muse
AU  - Sciarrino,JoAnn
TI  - The strategic digital media entrepreneur
SN  - 9781119218043 (softcover)
AV  - HB615 .A24 2019
PY  - 2019///
CY  - Hoboken, NJ
PB  - Wiley Blackwell
KW  - Digital media
KW  - Economic aspects
KW  - Management
KW  - Entrepreneurship
N1  - Includes bibliographical references (pages 209-240) and index; Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds
ER  -