Abernathy, Penelope Muse,  1951- <br/><br/>
The strategic digital media entrepreneur / 
Penelope Muse Abernathy, JoAnn Sciarrino. 
 - Hoboken, NJ :  Wiley Blackwell,  2019. 
 - xiii, 256 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references (pages 209-240) and index. 
<br/><br/>Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds. 
<br/><br/><label>ISBN: </label>9781119218043 (softcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media--Economic aspects.<br/>Digital media--Management.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HB615  / .A24 2019