TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Thill,John V.
TI  - Business communication today
SN  - 0137830025
AV  - HF5718 .B66 1998
U1  - 658.4/5 21
PY  - 1998///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Business communication
KW  - United States
KW  - Case studies
KW  - Communication in organizations
KW  - Business writing
N1  - Includes bibliographical references (R1-R11) and index; . FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Communicating Successfully in an Organization. 2. Understanding Business Communication. 3. Communicating Interculturally. 4. Communicating Through Technology. II. THE WRITING PROCESS. 5. Planning Business Messages. 6. Composing Business Messages. 7. Revising Business Messages. III. LETTERS, MEMOS, AND OTHER BRIEF MESSAGES. 8. Writing Direct Requests. 9. Writing Routine, Good-News, and Goodwill Messages. 10. Writing Bad-News Messages. 11. Writing Persuasive Messages. IV. EMPLOYMENT MESSAGES. 12. Writing Resumes and Application Letters. 13. Interviewing for Employment and Following Up. V. REPORTS AND PROPOSALS. 14. Using Reports and Proposals as Business Tools. 15. Planning and Researching Reports and Proposals. 16. Developing Visual Aids. 17. Writing Reports and Proposals. 18. Completing Formal Reports and Proposals. VI. ORAL COMMUNICATION. 19. Listening, Interviewing, and Conducting Meetings. 20. Giving Speeches and Oral Presentations. VII. SPECIAL TOPICS IN BUSINESS COMMUNICATION. Component Chapter A: Format and Layout of Business Documents. Component Chapter B: Documentation of Report Sources. APPENDIX I: Fundamentals of Grammar and Usage. APPENDIX II: Correction Symbols
N2  - For Business Communications Courses. This fifth edition of Business Communication Today captures the dynamics of business communication like no other textbook. Covering all the basic principles in a traditional sequence, this text combines a lively, conversational writing style, eye-opening graphics, and strengthened real-world applications to capture the interest of students and teachers alike. This book serves the students who use it by giving them the communication skills they need to succeed in business today
ER  -